For help with a specific question, call Bernie Cawley, MCA's Director of Marketing and Administration. He'll offer expert advice about virtually any marketing issue that might arise.

If you like, Bernie can visit your company for a custom marketing audit. He'll evaluate all of your marketing materials and make recommendations for improving them. He can also help you develop a promotional plan for penetrating specific market segments. In all cases, the marketing consultation available through the MCA is part of your membership benefits and, consequently, provided at no extra charge.

In addition, the MCA offers a range of marketing materials to members either free or at discounted rates. For example, a Driveway Promotional Planning Kit, containing all the marketing materials you need to boost your driveway business, is provided free to members. A similar Parking Lot Promotional Kit developed by the National Ready Mixed Concrete Association is sold for just $50 + S&H.

The MCA also publishes Marketing Repourt, a newsletter designed to share promotional ideas and inform you of marketing trends in the concrete industry.