Over the years, the Association has played a significant role in paving the way for whitetopping and increasing the demand for concrete parking areas. In addition, we're active in developing new markets like insulated concrete forms and flowable fill.

We help member companies publicize noteworthy projects in trade and general-interest media. Our public relations efforts also involve arranging for industry representatives to serve as guest speakers at selected conferences, distributing news releases about industry trends, and providing topical information about concrete technology to appropriate radio and TV shows.

Occasionally, we conduct demonstrations or educational forums about promising technologies and invite key decision makers from business and government to attend.

Our affiliation with the National Ready Mixed Concrete Association gives us the opportunity to support the industry on a nationwide level and adapt promotional strategies for use in Michigan.

The MCA also maintains an extensive database of engineers, architects and builders. By targeting this influential audience with an informative direct mail program, we keep the benefits of concrete in front of those people most likely to specify its use.